Art Direction & Digital Marketing

Scatter Heart was a South African ready-to-wear fashion label that I supported across digital marketing, content direction, and creative production. My role included driving online sales and brand awareness, art directing and styling photoshoots, and photographing select campaigns personally.

From an emerging start-up, the brand grew into a recognised presence in the local fashion landscape — featured in multiple regional and national publications, showcased at South African Fashion Week pop-up events, and highlighted on the FNB Small Business blog.